Is Jagex developing a Steam-like service?

Based on a recent trademark application, Jagex, makers of browser-based giant RuneScape, are developing a downloadable games marketplace.

On Thursday, March 21st, they applied for a trademark on this logo:

Assembly Corp

The EU’s trademark system requires applicants to specify what the potential trademark would be used for. In this case, the sections Jagex chose to use are far different from any of their previous applications. I’ve condensed some of the most interesting potential uses below:

A website and web based service for the distribution and management of downloadable games, software, electronic publications and videos. A service which works on multiple platforms, including wireless, mobile, hand-held devices. Downloadable software for designing, developing and modifying games. Gaming equipment adapted for use with television receivers. Temporary access to non-downloadable games. A website containing information on gaming tournaments, events and competitions.

Jagex appear to have been working on this project for at least a year; someone registered a Twitter account with the handle @AssemblyCorp on March 18th, 2012.

More recently, Jagex have acquired multiple Assembly Corp domain names. These are:

These domains were transferred to, or registered by, Jagex between March 13th and 18th of this year.

If you’d like to see the trademark application for yourself, you can do so here.

What do you think? Could a Jagex-developed online game store challenge Steam? Will you try the service when it’s released?

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